LIONS CLUB

Roar is a campaign designed to encourage youth to get involved with there local Lions Club. This is done via secret sideshow events that appeal to youth music culture while also raising money to fund youth programs. This campaign encourages youth to explore their city to find gig codes which unlock the online gig guide, Vip offers and experiences. The design takes influence from the streets and celebrates iconic artists that ROAR.         

 

 
 
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